This is the monthly blog income and expense report for May 2017, in which I’ll tell you how I earned $26,961.93 last month (working from home, running my online business). Because this year, I’m going to drop real numbers in your lap to show you exactly what can happen if you stick with it.
And by the way, a big thanks to Art of Blog for recognizing Marketing Creativity in their list of the top 50 richest and most influential bloggers! That’s a good list to be on.
Income report – May 2017
- The Summer Shift: $13,223
- Luminaries Club Membership Dues: $4,160
- CreativeLive royalties: $3,338.44
- Marketing Playbook: $859
- Complete Copywriting: $3,620
- Amazon royalties (YBY2017): $1,417.18
- Direct sales Your Best Year 2017 : $344.31
Every two years or so, I clear my schedule to take on private clients. The Summer Shift 2017 launched in May, and it is an aggressively dedicated service that offered very little availability. It sold out, earning $13,223 in May, and that was a combination of one-time payments and monthly installments. It will appear in income statements for the next three months.
The Luminaries Club is currently closed to new members, but earned $4,160 in recurring fees and payment installments. It’s a thriving membership of inspired entrepreneurs. Please be on my list to be the first to know when it reopens!
Every quarter, I receive royalties for two CreativeLive workshops I’ve filmed, Copywriting for Crafters and Turn Your Etsy Shop into a Sales Machine. I love everything about teaching on CreativeLive, and it’s delightful to see my hard work paying off years after the class has wrapped.
My new book, Marketing Playbook: Scale Your Online Business to Outrageous Success was still in the works throughout May even though it launched digitally on April 25. We’ve finally gotten all the kinks worked out on the Kindle version, and it’s become fully available on Amazon.
Complete Copywriting is my signature course, and it re-opened for enrollment back in January. It continues to perform well and welcome new students.
Your Best Year 2017 earned a combined total of $1,761.49 at its end-of-season rate.
Total income for April 2017: $26,961.93
Y•T•D Total: $119,303.26
- Staff, salary, and contractors: $16,348
- Payment, host, and shipping fees: $1,538.10
- Infusionsoft: $299
- Office Supplies: $524.78
- Home Office Remodel: $777.90
- Education + Training: $62.21
- Web hosting + software: $232.89
- Meals, accommodations, travel: $115.81
- Advertising: $89.58
Total expenses this month: $19,676.46
Y•T•D Total: $78,046.36
As with most months, staff, salary (mine), and contractors were my biggest expense in May. I just wrote an absolutely *epic* guide to hiring. Please be sure to check it out! My hires help with …
- shipping and handling (physical books)
- video editing and production
- webinar moderation
- customer support
- text editing
- product creation
- tax preparation
- branding, website design, and development (coming soon)
- office organization and cleaning
- business management
Etsy fees and shipping take up the bulk of the second line, but I’ve also included Paypal and credit card processing fees there.
Infusionsoft is my email and customer management software, as well as the host of my private membership and training programs.
Office supplies cover everything from pens and notebooks to office equipment (computers, tablets, etc.).
Home office remodel isn’t an expense I have on here every month, but I’ve recently moved and I’m in the process of finishing my new home office. It was included as an expense category for the last few months. Click here to see the before and after.
My web hosting is by Pagely, and my bill is only $24/month (sadly, that amazing price is no longer available to new customers; I love this service).
Meals, accommodations, and travel is a rare category for me, but it does happen occasionally. This month, I bought dinner during a business meeting.
Marketing Playbook is Here!
Marketing Playbook: How to Scale Your Business to Outrageous Success is the most comprehensive + affordable package I’ve ever put together for online business owners, and I can hardly wait to deliver your copy to you. I took my six-figure earning strategies and packaged them into a revolutionary system that anybody can use.
If you’re not already, be sure to subscribe to my email list to receive exclusive pre-order discounts and private lessons. Here’s to your success!