Welcome back to the 52 week challenge: a year-long commitment to systematic growth and profit for your business. If you’re just joining us, click here for the full backstory.
Each week on Sunday, I’ll offer you a prompt that will make you think, inspire you to take action, and/or help you figure out what to focus on next. Online business is a machine—simple components make up its success and determine how well it will perform. In this series, I’m going to challenge you, via weekly assignments, to build and enhance your online business machine. My theories are tested, my strategies are proven, and I know I can help your business grow.
The 52 Week Challenge: Week 19
This week, your challenge is to give yourself a 2-week deadline. Last week, I asked you to create a seasonal progress log. I gave you an example, and while it’s not my prettiest share, there are some important planning concepts coming into play (hello, Your Best Year 2018). It’s a multiple picture share, so be sure to take a look at the all the concepts feeding into these simple pages …
Once you have a progress log, I want you to really think about what needs done first to move your life and business forward. Prioritize your to-do list, and identify the most important task on there (and don’t be surprised if you meet a lot of resistance in doing so).
For example, I needed to reshoot my very first course, Illuminate (exclusively for members of The Luminaries Club). I love the material, it took me eight months to create the course, but the original video and audio quality was terrible.
It worked for the budget I was on back when I filmed it, and it fit the cost of the training (in fact, I’ve spent more on training that looked worse—never let details like this stop you from creating a product). However, I was hosting a grand re-opening of the Luminaries Club, and I wanted to update this particular training before launch.
The problem is, it drains my life energy to do the same work twice! It’s like spending weeks writing a paper that you feel is A+ material, accidentally deleting the file on your computer, and having to do the exact same work all over again. It’s impossible to recreate the same passion you had for the project the first time around!
So, I created some work-arounds to my resistance by inviting members to the tapings and outsourcing the rebranding and editing of the new videos to my assistant. And I still dreaded the thought of redoing all my hard work!
Finally (and in order to get it done), I did what I’m challenging you to do this week: Issue yourself a two-week deadline to get the hardest task on your progress log out of the way. Even if project completion seems impossible, give yourself that deadline anyway!
Go for completion over perfection. Get it done.
The shorter timeline makes every day matter more and every decision critical to your success. Should I check email or send a sales campaign? Should I make my social platform rounds or study for the goals I’m trying to achieve? Should I post pictures on Instagram or put in another hour toward this deadline?
Choose the work. Meet the deadline.
Share Your Progress
On social, share your results with us using #52wkchallenge. By playing together, we exponentially increase our chances of success!
Here’s to your most profitable year.