The Luminaries Club is my privately-hosted membership program that’s filled to the brim with tools, resources, and trade secrets that will help you take your business to the next level. Inside, you’ll find a place to connect, recharge and reimagine your success. Think about it for a minute … What if your career were different? […]
Welcome to the all new Marketing Creativity with me, Lisa Jacobs! Having this site redesigned and redeveloped was the biggest investment I’ve made in my career to date. I hired a world-class brand and web designer, Ann of Grit & Wit. She leads a team of highly talented professionals, and together they delivered the website of […]
Welcome to the ultimate guide to outsourcing for your online business! I started this post with the idea that I’d list a number of things you can outsource for your business and how to get started, but it grew and branched out like a mighty oak from that acorn of an idea. At over 4,000 […]
I need to talk to you about women in business, and more specifically, women creating their own careers and carving their own path. I call you a “creative” entrepreneur, but I get a lot of kickback on that from people who don’t identify as creative. The thing is, by blazing your own trail, you are […]
Today we’re going to look at how to build a marketing campaign for your online business using two different business models (product- and service-based) as examples. A marketing campaign is something you create before any major product launch or sales promotion you plan on running. This blog post is an excerpt from my new book, Marketing […]