How to Build a Marketing Campaign

Today we’re going to look at how to build a marketing campaign for your online business using two different business models (product- and service-based) as examples. A marketing campaign is something you create before any major product launch or sales promotion you plan on running. This blog post is an excerpt from my new book, Marketing […]


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Crush Your Business Goals This Year

Let’s maximize return on your working hours and crush your business goals this year. With months of potential ahead and a long list of goals to achieve, you probably feel a panicked urgency to get #allthethings done RIGHT NOW. That’s normal. New Year energy is extremely frenetic, meaning it’s hyperactive, unruly and wild. It’s fueled by the unlimited potential we see in the […]


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The Journey to Six Figures

I am so excited to share my journey to a six-figure blog and business here with you all today. Before this year, an annual 6-figure salary was an ever-elusive goal I’ve had wide-eyed dreams about since I opened shop. From 2010-2014, I didn’t even come close. This year, I’m happy to report that I’ve finally shattered the 6-figure ceiling. […]


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