Are people buzzing about your shop? Do your customers write and tell you that they recommended you to all of their friends? Are blogs running your give-aways and promotions? Turn that chatter into sales by creating your own affiliate program.
Courtesy of Wikipedia: “Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.” An affiliate is anyone who has agreed to promote your shop in exchange for that reward.
Here’s how to create your own affiliate network for your online storefront:
1. Establish the reward your affiliates will receive for recruiting new customers. What will your friend, customer, or favorite blogger get if they drive a new sale to your site? And what are the terms? For instance, you might offer your affiliate a $5 store credit for every new customer who comes to your shop and spends $25 or more.
2. You promote your affiliate program, asking anyone interested to contact you to sign up. Announce your program on Facebook, Twitter, your shop, blog, and newsletter, but be clear that people must contact you to begin the program so that they may receive a special discount code to share with their friends.
3. Create a unique discount code for each affiliate. This step is essential, as the discount code you offer will be how you track which affiliates brought which new customers. What deal are you going to offer that new customer to entice them to your shop? Combine this with the terms you created for your affiliate program. For example, “Please enjoy 5% off your first order of $25 or more with code: affiliate1!” Assign each affiliate a different code, i.e. affiliate1, affiliate2, affiliate3, etc.
Here’s an example of how it works:
Your favorite blogger loves your Etsy shop and agrees to become one of your affiliates so that she may earn free product. She contacts you and signs up for the affiliate program you have been promoting. You thank her for her interest and generate a 5% code specifically for her to share with her readership. You offer her the code: favoriteblogger. She writes a glowing review of your shop in her next post, and then she offers her readers an exclusive 5% discount off their first order of $25 or more. She says, “Just enter the code: favoriteblogger and enjoy!”
You gain five new customers from this affiliate’s post, and you reward her with a $25 gift certificate (5 new customers x $5 each sale) for the new sales.
Check out my Energy Shop affiliate program here:
Please link any Affiliate Marketing you do in the comments section as well ♥ Go get ‘em! And good luck.