Case Study: A Candle Shop

Recently, shop owner Tony of Candlekraze reached out to ask if I had any advice for him. I took one look, realized he was selling candles, and started to type a mile-a-minute. Typically, I do not offer advice on an individual basis, which I explained to Tony. I told him that if we turned his […]


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450 Sales on Etsy in the First Three Months of Business: Here’s How!–Flashback to August 2010

As I prepare some articles on my latest landmark at the Energy Shop (1,000 Sales!!), I wanted to do a flashback to this post I wrote in August of 2010. This article has been re-published at Handmadeology as well. 450 Sales in the First Three Months of Business: Here’s How: I’ve kept close watch of what works […]


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Competitively Speaking, Think Abundance

There are currently over 269,000 open shops on Etsy and, I’m proud to say, one of those belongs to me. I’m Lisa Jacobs of the Energy Shop—a spirited little spot where I sell mostly bracelets. Jewelry is a crowded market on Etsy, but I’ve made over 800 sales this year. When I wrote my first post […]


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