Guest Post: Free Marketing Techniques for Your Etsy Shop {by Taradara}

taradara

Hi ‘Marketing Creativity’ fans! I’m Tara from Taradara Made It.

Let’s talk a little bit about marketing yourself and your shop today. It’s hard to have an online store and not have a product for people to touch, feel, and squeeze or smell … and actually sell it online. So it’s really key to have some sort of marketing/advertising strategy or plan to help you through.

Many of us are doing what we love and trying to make it, so we don’t have a lot of expendable money to spend on marketing.

We have to be smart where we put our money.

We have to really think about the ROI {return on investment} before we put out the money on our marketing. The saying is true, “To make money, you have to spend money”. Yes, very true, BUT, don’t throw it away.

Have you spent a lot of money on Facebook ads or Google ads? Have you had great results? If yes, that is wonderful!!! If not, don’t let it get you down, pick up your bootstraps and MOVE ON. Have you advertised on other blogs? How are those results? One word of advice, don’t be afraid to ask what their monthly stats are. Some blogs readily offer the stats up front, but some don’t. Simply ask, they need to tell you before you invest YOUR money. YOU need to take care of yourself and decide for yourself where to advertise. Moving along …

How about we talk about a couple of FREE ways to market or advertise your shop?

We’ve all heard this one … WORD OF MOUTH. The BEST advertising one could ask for!!!

Getting your product in someone’s hands and having them rave about it! Not only do I send my customer what they ordered, I will often put a small little extra something in with the order, just as a thank you … customers LOVE that!

ALWAYS handwrite a little note thanking them on their invoice {people LOVE the personalization of the handwritten note}.

I ALWAYS include 3-4 business cards so they can pass them along to their friends.

And I ALWAYS offer my new customers a discount on their next order with a coupon code.

So, these are just a few little things you can do on an order that might just trickle through at the beginning, but watch what it’ll do for you in the future. {great ROI that doesn’t cost a whole lot}

Another FREE way to advertise or market yourself is FACE TO FACE. No, it’s not online, however, we have become so focused on social media for marketing {which is still amazing in my opinion} to where it has taken focus off of face to face marketing.

If you are your only marketer for your business, I think you know what you need to do. I’ve become so tired of not speaking up when people ask me what I do or when they think I’m only a stay at home mom. I’ve come up with an ‘elevator pitch’, if you will, and I USE IT. I used to think that others didn’t want to hear about ‘another mom who has a home business’ … well, screw it, I have one and I’m going to tell them about it {pardon the language}.

Don’t get me wrong, I do have tact and don’t go around self promoting inappropriately.

Be proud of what you do and not ashamed to let the world know what it is that you do!

YOU ARE AWESOME!!

face to face{There are great opportunities to market yourself face to face right here!!!}

Here’s an example of what I would do: Standing amongst other parents waiting to pick up from school, a conversation would start up regarding our day. When my turn came, I would tell them that that I sew all afternoon and that I have a sewing company. Then, they say, “Oh, what do you make?” and I go for it and tell them all the product lines I have. Sometimes I will have my wallet with me and I’ll bring it out and SHOW them. They LOVE that stuff! They are able to not only hear about it, but touch it, see it, and feel it. If you don’t make something that you can readily have available with you, just go with the verbal conversation and HAVE A CARD WITH YOU {and give it to them}.

taradara business card{my business card}

This leads me to my next point, ALWAYS HAVE YOUR CARDS WITH YOU. You don’t have to carry a bunch, just a few wherever you go. Be sure to pass them out! Make sure you have an eye-catching business card, something that people will remember. Mine is pretty obvious, and people always read the tag line and LOVE IT: “Handmade Artsy Fartsy Fun Stuff”! I truly believe in tooting your horn when appropriate and not being shy to hand out your business card to people.

You are your own marketer and public relations officer. Who else is doing it for you? Right?

I hope this helps you a little bit.

Thank you, Lisa for allowing me be a part of your blog for a day!

I look forward to reading comments and answering any questions you all might have.

xo Tara

Tara can be found sewing and/or blogging into the wee hours of the night after her 2 little guys go down for the night. She is the owner/designer of Taradara, an artsy fartsy sewing company and she keeps her blog going over at taradaramadeit.com. She is trained as a nurse, but has traded the fast paced craziness of the ER for the craziness of motherhood and ‘entrepreneurhood’! Her products are in the hands of many celebrities {Beyonce, Rachael Ray, Uma Thurman, and more} and she has made it past the application phase on the hit TV show Shark Tank. She is a contributor in the newly released book, Pinterest for Business. Be sure to watch for the December issue of Sew It All Magazine as she will have 2 tutorials in it! There is NEVER a dull moment with her! Truly! Follow and connect with her interesting life on twitter, pinterest, and on facebook.