I often catch many creative business owners (including myself!) doing “the scramble.” In other words, we wake up today and ask ourselves: what I am I going to do today to get some sales already? And then the scramble begins: Why, I’ll send an email! I’ll promote this post on Facebook! I’ll make four new items and list them in the […]
Here are the best and most loved posts of 2017 on Marketing Creativity by Lisa Jacobs! Articles are linked below! The New Marketing Creativity | The 30-90 Rule of Business | Ultimate Guide to Outsourcing | Create a Schedule with Margin | On Women in Business | Create an Editorial Calendar That Sells | The 20-50 […]
Get ready to create an editorial calendar that sells! This article will help you better align your content with your growth and profit strategies for the year. The editorial calendar’s purpose is to help you make the most out of every update. In this post, I’m going to share … how to build an annual strategy that profits, […]
Today we’re going to look at how to build a marketing campaign for your online business using two different business models (product- and service-based) as examples. A marketing campaign is something you create before any major product launch or sales promotion you plan on running. This blog post is an excerpt from my new book, Marketing […]
Hello, lovely creative. I’m so glad you’re here because today I’m sharing a great resource, The Ultimate Guide to Marketing for Creatives! I know that traditional artists and makers love what they do so much that they sometimes cringe at the idea of targeted marketing. In fact, the notion of cold-selling what’s been made with a warm […]