A Summer {Birthday} Special: Work + Life Harmony

Find Work + Life Balance in Creative Business | Marketing Creativity

It's my birthday, and I'll blog if I want to! :) I love that my birthday falls in July (the 30th, to be exact) because it inspires a mid-year review and allows me to enjoy how far I've come in all my thirty-something years. And I'm especially excited about this year. This is my fifth year in business, and I feel like I'm finally stepping into who I'm meant to be. This is the year I've decided to go all in, on my terms. What that looked like in the beginning of 2014 was reduced working hours Continue reading...

How to Get More Done Every Day as a Creative Entrepreneur

How to Get More Done | Marketing Creativity

If you're in online business, you've likely heard of the Pareto principle (aka the 80/20 rule) which states that (from Wikipedia), "for many events, roughly 80% of the effects come from 20% of the causes." For example - and those of you who have an email list will know this to be true, 80% of your revenue comes from 20% of your customers. The reason this rule is examined in the online world is because it's a hack for doing more of what matters to your bottom line. If 20% of your working Continue reading...

How to Pre-Sell Your Art: A Complete Guide to Email Marketing

Pre-sell Your Art-A complete guide to email marketing

{Editor’s Note: This is a guest post from Laura George, and while she writes on pre-selling art pieces specifically, I thought these methods could be adapted and used universally throughout the creative industry.} There’s a big obstacle that artists face when they want to offer reproductions of their original work: having to buy an expensive print […]

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Spotted Sensations // July 2014

Marketing Creativity Spotted Sensations

It’s been almost a year since I’ve posted a Spotted Sensations! I have a lot to share, so let’s get right to this edition of … Live (& FREE) Right Now Now through Friday, July 18, Tara Swiger is teaching Marketing for Crafters on CreateLive. CreateLive is an educational website that shares classes free as […]

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Mid-Year Review Part 2! Time to Make the Most of the Rest of 2014

Mid Year Review Part 2- Marketing Creativity

Who’s ready for a mid-year review?! I know I sure am. One of my favorite exercises on Marketing Creativity is the 7-day New Year review I conduct annually. Seven months later, my soul’s craving a quiet session of reflection.  If you feel the same, join me! Here’s a link to Part 1 in which I prompted you […]

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Ready for a Mid-Year Review? Make the Most of the Rest of 2014! (Part 1)

2014 Mid-Year Review Pt 1 | Marketing Creativity

Who’s ready for a mid-year review?! I know I sure am. One of my favorite exercises on Marketing Creativity is the 7-day New Year review I conduct annually. Seven months later, my soul’s craving a quiet session of reflection.  If you feel the same, join me! Your Mid-Year Review Questions Today I’ll prompt you with a […]

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Stop Making These 3 Etsy Mistakes (+WHY They’re Killing Your Sales)

Stop making these 3 (common) Etsy mistakes + WHY they're killing your sales

I love selling on Etsy, and I coach many creative colleagues to open shop there as well. However, it’s all too often that I find my clients repeating these common mistakes, and it’s killing their sales. Before I list them, first thing’s first: Think like the customer Let’s understand that humans are narcissistic creatures, and we […]

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This is the Book that Changed My Life …

The Ultimate Blogging Kit is Coming Soon!

Today I am going to take a page out of my own book, and write from the 27 blog topics you can’t wait to write about and your readers can’t wait to read. I’m adding the finishing touches to The Ultimate Blogging Kit, and today I’m going to share the cover and announce it’s release date! I’ve had […]

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