September and October 2014 Income Report

Please pardon my delay! The September results are in, and I’m combining this report with the October results because it’s so overdue. The September income report is late because something happened that month that hasn’t happened yet this year: I came in at a loss, and I wasn’t sure how to calculate the hit into my annual overview for hourly wage (part of the reason for this experiment is to figure out my average rate).

I’ve decided to record the loss in September as a negative hourly rate. I’m going to have to get help from my children to figure out the rest of the math for the end-year tally!

How I Spent My Working Hours

On to the income report! This year I’m sharing how I spend my working hours each month and exactly how much I earn from those hours. Click right here to read my theory on working less to achieve more.

Creative working hours | Marketing Creativity


Since reducing to four-hour workdays, I have completed the following tasks in 21 working days and 100 hours (slightly over the four-hour workday), September 1-30 with 1 holiday:

The Summer Shift (a group coaching concentrate): 15

Marketing Creativity posts (this blog): 26

Your Best Year 2015: 16

Private Coaching: 4

Energy Shop inventory: 5

Energy Shop packaging and handling: 2

Energy Shop ordering and research: 0

The Luminaries Club: 25

2015 Creative’s Retreat: 7

In September, I built The Luminaries Club – a private membership program hosted on my site. It was, by far, one of the hardest things I’ve ever done in my creative career. I was surprised to add these hours up to find that I worked a pretty average month; It certainly didn’t feel that way.

I’m proud of the work I put in and my persistence to sticking with the big, demanding deadlines I was facing at the time. I’m also happy to have this month in my rear view mirror!


Since reducing to four-hour workdays, I have completed the following tasks in 80 hours (October 1-31 with 3 family days off):

Marketing Creativity posts (this blog): 25

Your Best Year 2015: 19

Energy Shop inventory: 3

Energy Shop packaging and handling: 4

Energy Shop ordering and research: 0

The Luminaries Club: 16

2015 Creative’s Retreat: 3

Inbox zero: 10

After my site redesign in September, I made a conscious effort to increase my blog posts. I’ve doubled the traffic to Marketing Creativity, but I now see that I’ve also doubled the amount of time I put into it. I’d like to be further blogged ahead on my editorial calendar, but I’ve been writing more substantial posts that take hours to create. The Energy Shop has suffered for it, but only time will tell if these efforts pay off.

I also took a full week off for administrative duties (aka Inbox Zero). I was desperately behind after the craziness of September, and I used the week to write blog posts and catch up on email and organization.

Here’s How Much I Made:

As you know, it’s full-disclosure 2014 for me. Not only will I be breaking down how I spend my working hours each month, I’m also reporting exactly how much I profit from my creative business.

How Much I Made in September and October with my Etsy Shop and blog | Marketing Creativity by Lisa Jacobs

In September 2014, I had a business loss of: -$1,132.97

I was working so hard, too! When I was building The Luminaries Club, my husband and I walked through the neighborhood while I wept about how scared I was. A creative career is demanding, and building something that’s never existed before is hard work. My husband reassured me, reminded me that this stretch was not going to make or break my entire business and helped me look toward the future at all that was still to come. His listening ear and calm advice is such a gift, and one he gives me often.

However, there’s nothing worse than working hard and falling behind on finances at the same time. Isn’t the opposite supposed to happen? Not only did I forfeit an entire month’s pay back into the business, I also created a loss and borrowed from our personal finances.

While that was a nerve-wracking month, in the end, I’m glad it happened. I knew I had to make some changes and do a little investing in order to foster growth and expansion in my business. September is typically one of my best paying months of the year, and I sacrificed an easy payday for a brighter future. Not fun, but definitely needed!

Furthermore, I’m glad this happened during my year of full-disclosure so that I’m not always showing my sunlit side. I’ve been in business for almost five years now, and 2014 has shown my lowest business expenses to date. As you can see, it caught up with me!

In October 2014, I earned a net income of: $2,421.96

September and October income | Marketing CreativityI start almost every discussion on money or building a rewarding creative business with full disclosure that I believe a multi-faceted business is a must. Therefore, in each monthly report, I’m going to list the source of my income from highest- to lowest-paying for that period. October’s sources of income were:

1. Marketing Creativity’s programs and products, specifically The Luminaries Club and Your Best Year 2015

2. Energy Shop Jewelry

3. Google Ads

Needless to say, I’m breathing a little easier now that I’m back on track.


I made this comparison in the first month’s report, and because I love breaking down the numbers (and proudly showing them to my husband ), I’m going to continue. By end year, I’ll be able to average out an official hourly wage for myself.

This report is certainly showing one of the downsides of being in business for yourself! A traditional job would never say …

Hey, we’re going to keep your pay this month, and sorry to have to do this, we’re also going to charge you $1,000 for working here.

It happens to us, though! I calculate my wages every month, and then I do a little math. First off, minimum wage in my state is $7.25 per hour. Let’s say I went out looking and landed a really good job, doubling minimum wage at $14.50 per hour. Let’s even say that this job offered me flexible hours so that I was only ever working while my children were in school (35 hours per week).

Here’s what I made in September …

-$1,132.97 (loss) / 100 hours = -$11.33 per hour

Vs. what I might make in the traditional workplace …

$14.50 x 35 hours = $507.50 per 35-hour week at a traditional job (before taxes)

For an estimated total of $1522.48 per month, $380.62 per week (after taxes)

Here’s what I made in October …

$2,421.96 / 80 hours = $30.27 per hour

That’s roughly $605.49 per 20-hour, work-at-home week (after taxes)

I haven’t decided yet whether or not I’m going to continue sharing my income in 2015. I know a lot of you enjoy seeing the numbers, so I’ll at least give you quarterly updates in 2015 to see how my big move in September pays off in the long-run. Want to see more numbers?

See August’s hours + income

See July’s hours + income

See June’s hours + income

See May’s hours + income

See April’s income

See March’s income

See February’s income

See January’s income

Click here to learn more, Luminary

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  • Lisa, let me say this out loud here for everybody else to read: you are fantastic. Not only you wrote this blog post about something I needed to read and at exactly the right moment, you also were THE ONLY one who answered to my mail. I needed to hear some advice from someone who’s doing better than me, and you are the only one who took some time to encourage me. I will recommend you and your work more and more. I hope to be able to join the luminaries soon. Fingers crossed and thank you again!!

  • Hi Lisa! I love your work and your blog and your income reports are very inspiring and helpful!

    Have you ever considered breaking down how much money you make for each project like Pat on Smart Passive Income? I always find it really helpful to see where his money is actually coming from, and it would be even better to learn that from someone like who you has similar projects. Also I encourage you to keep writing income reports in 2015 because it seems like you’ve been working on a lot of things that will pay off a few months down the road.

    Finally I wondered if you could make an “Archives” page in your nav bar for your blog posts – either by date or by topic? I really love reading your blogs and I could spend hours reading them. An archives page would be great!


    • Breaking down the profits (and expenses, which I think are equally interesting) is definitely something to consider for 2015. I’ve been sharing my Etsy income, but I suppose the projects + their profits here on this blog would be equally informational.

      My topics are arranged by category on the sidebar to your right. Each category pulls up the archives accordingly. Thank you for your comments + I look forward to our upcoming collaboration!

  • Congratulations on your success in October. I think the loss in September is one of those things you have to take when you’re an entrepreneur and business owner. I think business is about risk and reward – and you’ve experienced both in the last two months. Thank you also for sharing your income. This transparency really gives you credibility over and above all the people out there offering ‘advice’.

    • Yes, Lucy! I’ve forced myself to take a little risk this year, realizing that I can’t grow bigger by playing small. Fingers crossed that it not only pays off, but that it offers me some valuable lessons to share here!

      As always, your comment + thoughtful additions are highly appreciated <3

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