The New Marketing Creativity

Welcome to the all new Marketing Creativity with me, Lisa Jacobs! Having this site redesigned and redeveloped was the biggest investment I’ve made in my career to date. I hired a world-class brand and web designer, Ann of Grit & Wit. She leads a team of highly talented professionals, and together they delivered the website of […]


Read more

On Women in Business

I need to talk to you about women in business, and more specifically, women creating their own careers and carving their own path. I call you a “creative” entrepreneur, but I get a lot of kickback on that from people who don’t identify as creative. The thing is, by blazing your own trail, you are […]


Read more

How to Build a Marketing Campaign

Today we’re going to look at how to build a marketing campaign for your online business using two different business models (product- and service-based) as examples. A marketing campaign is something you create before any major product launch or sales promotion you plan on running. This blog post is an excerpt from my new book, Marketing […]


Read more