The 30-90 Rule of Business

I’m excited to introduce you to the 30-90 Rule of Business because, in marketing, a slow sales period is never about what you did yesterday. It is about understanding the peaks and crests of your business so that you can plan and persist accordingly. Any time you find yourself experiencing an unusually high or low sales […]


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How to Beat a Slump

In this post, I’m going to show you how to beat a slump. The slow seasons in business can become ruts of pure disgruntlement. You’ll know you’re here when things feel … restless and tense all at once, like nothing’s going your way, stalled and stuck, and the last thing you want to do is work, drained from […]


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The Customer Flow Chart

I use this customer flow chart (aka “the sales funnel”) in training all the time. In itself, the image is pretty basic. But, I like to layer bigger business lessons onto this image, as I’m going to do today. Before we get to that, let’s just take a minute to better understand how it works. The following […]


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Marketing Hacks: Amp Up Your Output

The following is a partial excerpt from Marketing Playbook: Scale Your Online Business to Outrageous Success (now available on Amazon!). It’s written for creative entrepreneurs on how to build the systems and strategies your business needs in order to thrive online. In relation to all that’s happening on the internet, your business is a tiny speck in an infinite universe. […]


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