How to Stand Out in the Handmade Marketplace and Appeal to Your Niche

I recently posted How to Find More Paying Customers for Your Creative Business, where I shared some ways to find “your people,”  in other words, your niche market. Now that you know who that audience is and where they are hanging out, it’s time to help your shop stand out for your potential customers. Catch […]


Read more

Case Study: A Candle Shop

Recently, shop owner Tony of Candlekraze reached out to ask if I had any advice for him. I took one look, realized he was selling candles, and started to type a mile-a-minute. Typically, I do not offer advice on an individual basis, which I explained to Tony. I told him that if we turned his […]


Read more