Pinterest has become my absolute favorite form of marketing and the best traffic referrer for my creative business to date. While my Facebook reach continues to shrink, free exposure from Pinterest is on a steady increase. By the way, how can it be that every time I post to my Facebook fan page, it does better than […]
A sales funnel is an automated system to help new customers find you while you sleep. It’s a pre-programmed web of content, social media engagement, and offers that are designed to lead your ideal customer to the sale. I’m going to lead you step-by-step from the widest (top) area of the sales funnel and […]
I love selling on Etsy, and I coach many creative colleagues to open shop there as well. However, it’s all too often that I find my clients repeating these common mistakes, and it’s killing their sales. Before I list them, first thing’s first: Think like the customer Let’s understand that humans are narcissistic creatures, and we […]
A client of mine recently asked how she should go about launching her new Etsy shop. I’ve never had an “official” launch on a website (I simply started my sites and built on from there), but I have successfully launched products, books and e-programs. The following advice is universal and can be applied to your blog, Etsy shop, […]
Keywords are only the beginning to getting found in search. If you’ve been selling online for anytime at all, you’ve probably heard the term “search engine optimization” (SEO). From Wikipedia, SEO “is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid [‘organic’] search results.” The […]