Recently, shop owner Tony of Candlekraze reached out to ask if I had any advice for him. I took one look, realized he was selling candles, and started to type a mile-a-minute. Typically, I do not offer advice on an individual basis, which I explained to Tony. I told him that if we turned his […]
One of my favorite things about doing successful seller interviews is going back to their very first sale. For most sellers, that first sale says a lot about how far they have come in product photography. I’m calling myself out and pulling from the Energy Shop listing archives, as I highlight the do’s and don’ts […]
I’m Lisa Jacobs of the Energy Shop and I reached more than 1,000 sales in my first year of business on Etsy. In this post, I won’t tell you the basics that I assume you already know, as it’s been said a million times that a successful shop has excellent photographs, detailed listings, and targeted tagging. […]
As I prepare some articles on my latest landmark at the Energy Shop (1,000 Sales!!), I wanted to do a flashback to this post I wrote in August of 2010. This article has been re-published at Handmadeology as well. 450 Sales in the First Three Months of Business: Here’s How: I’ve kept close watch of what works […]
There are currently over 269,000 open shops on Etsy and, I’m proud to say, one of those belongs to me. I’m Lisa Jacobs of the Energy Shop—a spirited little spot where I sell mostly bracelets. Jewelry is a crowded market on Etsy, but I’ve made over 800 sales this year. When I wrote my first post […]