I’ve been thinking of creating a no-cost gathering space for female creative entrepreneurs for some time now, and while Facebook groups have been becoming more and more popular, I wasn’t a huge fan of the platform … until I realized the genius of using our numbers to cross-promote! Before I welcome you to the group, let me first tell […]
Hello, lovely creative! Welcome to a new and ongoing series on Marketing Creativity: Marketing Hacks (coming to you in volumes), and these are building off the post, The Ultimate Guide to Marketing for Creatives. In case you’re just joining me, it’s best to start there for a complete picture of all that we’re going to cover. […]
Hello, lovely creative. I’m so glad you’re here because today I’m sharing a great resource, The Ultimate Guide to Marketing for Creatives! I know that traditional artists and makers love what they do so much that they sometimes cringe at the idea of targeted marketing. In fact, the notion of cold-selling what’s been made with a warm […]
Welcome here, lovely creative! Today I’m sharing five surprising reasons customers aren’t buying from you (and what to do about it). 1. There’s no motivation for them to buy. Think about how long you think about some purchases. Have you ever … Browsed an Etsy shop for weeks, and though you love and adore the product, you […]
Can you believe we’re a quarter-way through the year already? Every January, I host a 7-day series titled A New Year for A New You to review my life + business and setup a successful new year. I love to check-in with my goals regularly to ensure that I’m actively making progress toward what I really want in life […]