The creative industry is such a funny space. It really is. I subscribe to many emails in the field, and I notice a lot of different strategies for growth … Some people are direct and aggressive. They’ll offer you their product for sale – plain and simple. They might even give you a sample, and then you’ll buy it or […]
Here are 3 common Etsy mistakes you probably don’t realize you’re making. 1. You rely on Etsy for record-keeping. You need a proper email list, and you need it now! I don’t say this to panic you, but rather as a word of caution. Etsy can close your shop without warning (they’ve done it to me in the […]
{Editor’s note: This is a guest post from fellow creative business owner and shining Luminary, Pamela of WiReD Boutique} If you have an Etsy shop and sell at craft shows, Etsy has created a new tool that will help your customers easily pay by credit or debit card in-person. I just finished a busy, craft show season, […]
I love my editorial calendar. I have such an elaborate system to organize my creative business, and I often launch into posts and discussions where I throw around terms such as, “marketing calendar”, “editorial calendar”, “project map”, etc. After four years of developing this system, I know what I mean, but readers often stop me […]
Last year, a client of mine asked my advice for a successful website launch. I came up with a list and shared it in a blog post titled, How to Launch Anything & Make it Rain. It’s full of universal marketing tips that can be applied to whatever you want to announce in a big way: online shop, […]