Last year, a client of mine asked my advice for a successful website launch. I came up with a list and shared it in a blog post titled, How to Launch Anything & Make it Rain. It’s full of universal marketing tips that can be applied to whatever you want to announce in a big way: online shop, […]
Next spring, I’ll celebrate my fifth year in business, and I couldn’t be more excited about this creative career that I built from the ground up! I have thousands of sales at the Energy Shop on Etsy, I’ve recently doubled my blog traffic, the Marketing Creativity email list has thousands of subscribers, and I’ve reached my start-up goal […]
A sales funnel is an automated system to help new customers find you while you sleep. It’s a pre-programmed web of content, social media engagement, and offers that are designed to lead your ideal customer to the sale. I’m going to lead you step-by-step from the widest (top) area of the sales funnel and […]
Lately, I’ve been deep in research, thought, and discovery—it’s my hope this message finds you in a similar headspace as we hit the mid-year mark. I spent some time looking back on all that we’ve discussed so far this year, and more importantly, the insightful questions we’ve explored (full articles linked): What do you need to do […]
I hope you’re having a most Happy New Year and that January has started off with a bang for you. Normally, I hit the ground running, chasing the dreams and strategies I laid out in pre-year planning. However, the start of this year has been entirely different for me. I’m still shaping what I want […]