For those who may’ve been wondering, what happened to Lisa Jacobs? This update’s for you! First of all, thank you for your care, concern, and consideration. I appreciate you, the letters you’ve written, and the good wishes you’ve sent my way! The short answer is: the most ordinary and simple good things happened to Lisa […]
I recently posted How to Find More Paying Customers for Your Creative Business, where I shared some ways to find “your people,” in other words, your niche market. Now that you know who that audience is and where they are hanging out, it’s time to help your shop stand out for your potential customers. Catch […]
As handmade artists, you offer a unique value: you provide your customers that special feeling only an item made from passion can produce. Artists and crafters love what they do so much that they often cringe at the idea of targeted marketing. In fact, the notion of cold-selling what’s been made with a warm heart […]
Please welcome Emily of Yarn Miracle on Etsy. Her love for animals shines through her knitted creations, and her personality is as fun as these colorful toys! If you’re also a knitter, you’ll love Emily as a trusted and friendly resource: she offers free patterns and techniques on her blog. Emily’s been selling on Etsy […]