Pinterest has become my absolute favorite form of marketing and the best traffic referrer for my creative business to date. While my Facebook reach continues to shrink, free exposure from Pinterest is on a steady increase. By the way, how can it be that every time I post to my Facebook fan page, it does better than […]
It’s time to start preparing for the most wonderful time of the year for businesses big and small alike. We’re about to enter the most profitable quarter and busiest season, so today I’d like to offer you some ways to encourage product gifting. More importantly, I want to leave you with a few ideas to keep […]
Welcome to the ultimate guide to using Instagram for your creative business! Instagram is one of my favorite social media platforms. I like to think of Instagram as a form of micro-blogging that focuses on pictures. People these days love to know about what goes on behind the scenes of a business and Instagram […]
A sales funnel is an automated system to help new customers find you while you sleep. It’s a pre-programmed web of content, social media engagement, and offers that are designed to lead your ideal customer to the sale. I’m going to lead you step-by-step from the widest (top) area of the sales funnel and […]
I often catch many creative business owners (including myself!) doing “the scramble.” In other words, we wake up today and ask ourselves: what I am I going to do today to get some sales already? And then the scramble begins: Why, I’ll send an email! I’ll promote this post on Facebook! I’ll make four new items and list them in the […]