Welcome to the ultimate guide to using Instagram for your creative business! Instagram is one of my favorite social media platforms. I like to think of Instagram as a form of micro-blogging that focuses on pictures. People these days love to know about what goes on behind the scenes of a business and Instagram […]
A sales funnel is an automated system to help new customers find you while you sleep. It’s a pre-programmed web of content, social media engagement, and offers that are designed to lead your ideal customer to the sale. I’m going to lead you step-by-step from the widest (top) area of the sales funnel and […]
I often catch many creative business owners (including myself!) doing “the scramble.” In other words, we wake up today and ask ourselves: what I am I going to do today to get some sales already? And then the scramble begins: Why, I’ll send an email! I’ll promote this post on Facebook! I’ll make four new items and list them in the […]
I love selling on Etsy, and I coach many creative colleagues to open shop there as well. However, it’s all too often that I find my clients repeating these common mistakes, and it’s killing their sales. Before I list them, first thing’s first: Think like the customer Let’s understand that humans are narcissistic creatures, and we […]
{Editor’s note: This is a guest post brought to us by Alison Wood of Art of Crafts.} There is no doubt that our creative businesses are our passions, and as such hold a very special place in our hearts. We love designing and making but the actual sales and marketing side can oftentimes seem a […]